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VERSACE
GLOBAL BRAND AMBASSADOR

NINGNING was announced as Global Brand Ambassador for Versace on February 8, 2024. Her first official appearance as the brand's global ambassador was at Milan Fashion Week on February 23, 2024. She has been the face of two Versace campaigns: NINGNING KLEIO CAMPAIGN and NINGNING FOR VERSACE HOLIDAY 2024.

The relationship between NINGNING and Versace has long been established before her global ambassadorship. First seen dressed in Versace in the 2023 Cannes Film Festival, NINGNING has since been seen wearing the brand, visiting store locations, attending exclusive events, and even interacting with Donatella Versace, online and in-person.

MAYBELLINE NEW YORK
ASIA BRAND AMBASSADOR

NINGNING was announced as Asia Brand Ambassador for Maybelline New York on February 25, 2025. Her first endorsement as the brand's Asia ambassador is for Maybelline Lash Sensational Sky High Mascara.

KOTEX
BRAND AMBASSADOR

NINGNING was announced as Brand Ambassador for Kotex on March 5, 2025. Her first endorsement as the brand's ambassador is for Kotex Cranberry Probiotic Sanitary Pads.

AMBASSADORSHIPS
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KOTEX
BRAND AMBASSADOR

NINGNING was announced as Brand Ambassador for Kotex on March 5, 2025. Her first endorsement as the brand's ambassador is for Kotex Cranberry Probiotic Sanitary Pads.

Miu Miu
2023

Miu Miu is an Italian luxury fashion brand founded by Miucci Prada in 1993. Ningning first dressed in Miu Miu in 2023 for the March Cover of Vogue Plus China, wearing Look 17 from their Spring/Summer 2023 collection.

She was one of the guests of the Miu Miu Club L’Ete event in Seoul hosted by then Global Brand Ambassador Yoona Lim, alongside other celebrities. She wore the brand on multiple occasions in and out of work until the time she exclusively started working with Versace.

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Versace
2023-2024

Versace is an Italian luxury fashion brand founded by Gianni Versace in 1978. NINGNING started wearing Versace in 2023 and continued to do so on and off work. She also made appearances in official Versace events, personally meeting Donatella Versace in the process.

Consistently working with the brand for almost a year, her ambassadorship announcement had been anticipated. In 2024, Versace announced NINGNING as their Global Brand Ambassador and had her lead their new bag and holiday campaigns later on.

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Lancôme
2023-2024

Lancôme is a French luxury beauty brand, with products ranging from makeup, skincare, and fragrance. NINGNING first worked with Lancôme when she was a mentor in The Next 2023, where the brand was a sponsor. She modelled for shades 200, 292, and 336 of Lancôme Pure Lipstick. In 2024, she modelled for Lancôme Clarifique Double Treatment Essence.

Working with Lancôme separately for the second time, expanding from makeup to skincare, has made her growing connection with the brand evident, particularly in China where both endorsements were marketed.

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ABC Mart
2025

ABC Mart is a Japanese footwear company, with stores spanning Japan, South Korea, Taiwan, and Vietnam. On February 2025, NINGNING was announced to participate in promotional activities for ABC Mart's exclusive products (SMU·Special Make Up), as well as their FILA products.

Promotions started with ABC Mart releasing pictorials of NINGNING modelling for FILA Decypher 24 MS and Echappe MS. Posters from both pictorials were displayed across ABC Mart stores and websites in different countries.
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FILA
2025

FILA is an Italian sports brand, with a selection of sporting and lifestyle shoes and apparel. Along with her promotional deal with ABC Mart, NINGNING was selected as a model for the FILA brand campaign on February 2025.

She has modelled for FILA Decypher 24 MS and Echappe MS so far.

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Maybelline New York
2025

Maybelline New York is the number one cosmetic brand in world. On February 2025, Maybelline announced NINGNING as their Asia Brand Ambassador. She modelled for Maybelline Lash Sensational Sky High Mascara.

She also promoted Maybelline Superstay Vinyl Ink in her "What's in my bag" video with the brand and Maybelline GloKisser Cheek Blush in a BTS promotional video.

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Kotex
2025

Kotex is an American feminine care brand and pioneer of commercial sanitary napkins in the United States. NINGNING was announced as Kotex Brand Ambassador on March 5, 2025. She modelled for Kotex Cranberry Probiotic Sanitary Pads.

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